Brand Identity – Naming & Logo Design


The clients developed a new accounting software solution and needed a branding package that reflected their identity and story.

Our first step was to meet with the clients and get a thorough understanding of their product, target customers and key elements they wanted to represent. Upon learning that the software would simplify complex settlement soultions at an enterprise level, we started compiling and refining our naming ideas. 

The Results

The Abiko name and logo evolved from one of the earliest counting tools, the abacus. Clean, simple and clearly speaks to fundamentals of accounting.


Abiko Logo

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